Learning Guide 8: Gillette The Best Men Can Be

Discuss this commercial

What did you like and dislike?

Who is the audience for this ad?  how do you know?

Is this commercial just an example of virtue signalling?  And even if it is, why might it be good for business?

Strategically, should brands like Gillette have an opinion about controversial social issues?

© Jamie Scoular 2013-2018