Marketing 11 and 12: Case Studies and Seminar Topics

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To assist you with your Seminar assignment, click one of these links-PDF or Word, ) to down load the Case Study Seminar Preparation sheet for the dates listed below.  This should make it easier to prepare your responses.

October 7  Introduction to Marketing

October 14  Marketing Exemplars

October 21 The Four Ps and a Couple of Cs

October 28  The Purple Cow 

November 4  How to Suck at Marketing

November 25  Guest Speaker, Spencer Pallone

December 9  Sales the Human Way

December 16  Danel Pink’s Workbook on the New ABCs of Sales

January 6  Pricing, Positioning and Having an Authentic Narrative 

January 13

January 20

January 27

February 3

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